provider of research services
Your Customers Are Changing Fast. Is Your Organization Ready?
For over 25 years, Pivotal Research has helped leaders understand evolving customer expectations and behaviours — turning evidence into smarter decisions, stronger experiences, and sustainable growth
Why Leading Organizations Turn to Pivotal Research for Clarity and Direction
Customer expectations are shifting faster than ever. In every sector — from energy and agriculture to construction and tech — organizations are navigating new pressures. Instinct alone isn’t enough. To make confident strategic decisions, you need evidence, insight, and a partner who understands how people think, choose, and experience your services.
Key Business Pressures:
Customer needs are evolving quickly.
Expectations for service and transparency are rising.
Communities and audiences are becoming more diverse.
Competition for customer trust is intensifying.
What We Do
Pivotal Research helps organizations understand the people they serve — their needs, behaviours, and experiences — and turn that insight into action. From customer research to leadership development, we give you the evidence to make the right decisions and the capacity to deliver them.
Market Research Services
Customer Experience & Loyalty Research
Market Entry & Growth Strategy
Competitive & Landscape Intelligence
Policy & Jurisdictional Scanning
Audience Segmentation & Message Testing
What Truly Differentiates Us
Not just research. Not just training. A smarter way to grow.
We combine rigorous insight with practical leadership development, ensuring you not only understand your customers — you act on that understanding and deliver results.
What Sets Us Apart:
End-to-End Research & Strategic Recommendations
Leadership That Turns Insight Into Action
Strategic Support to Track Execution
Deep Local Insight + Global Perspective
Support for Strategy Tracking & Follow-Through
Book a Consultation with Pivotal Research
Trusted by Leading Organizations
For over 25 years, we’ve worked with organizations across construction, healthcare, finance, media & telecommunications, workforce solutions and more — helping leaders understand their customers, anticipate change, and see what others miss.
“ Pivotal Research bases their research work on concepts of user experience, engagement, and knowledge mobilization to help us improve services, support confidence in professional regulation, and enhance our communication strategy ”
CDHO
— CDHO
“ We have engaged with Pivotal Research on… “Voice of the dental patient,”... The research expertise offered by the Pivotal team has directly contributed to BCCOHP’s success in using audience insights to inform both our communications planning and strategic decision making. ”
BCCOHP
— BCCOHP
Connect with Pivotal Research
Ready to understand your customers more deeply and make smarter, evidence-based decisions? Connect with our team to see how 25+ years of insight into people’s needs, behaviours, and experiences can help your organization uncover opportunities, reduce risk, and move forward with confidence.